Healthy in balance.
This is what EVOFIT comes down to.
The rebranding action was meant to express what they have come to evolve into - a personalized fitness and wellness centre with a personal approach. The business is oriented towards 1-on-1 services that bring balance and health into the customers' lives.
The logotype is based on a modified Trade Gothic typeface, set in Bold Extended weight. It is a simple yet refined design that speaks for the premium, personal approach in their work.
The letterforms feature selectively rounded corners, a small detail that subtly enhances the look and adds to the finesse of the design.
A fresh look that expresses the brand value proposition in a refined and concise way.
The rebranding action allowed Evofit to raise prices with 15 to 20%, while service sales went up. Longtime customers complimented the new brand identity and agree it feels more premium and on par with the services.
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