Healthy in balance.
Premium wellness
This is what EVOFIT comes down to.
The rebranding action was meant to express what they have come to evolve into - a personalized fitness and wellness centre with a personal approach. The business is oriented towards 1-on-1 services that bring balance and health into the customers' lives.
The logotype is based on a modified Trade Gothic typeface, set in Bold Extended weight. It is a simple yet refined design that speaks for the premium, personal approach in their work.
The letterforms feature selectively rounded corners, a small detail that subtly enhances the look and adds to the finesse of the design.
The result?
A fresh look that expresses the brand value proposition in a refined and concise way.
The rebranding action allowed Evofit to raise prices with 15 to 20%, while service sales went up. Longtime customers complimented the new brand identity and agree it feels more premium and on par with the services.
Selected Works
AvantCreditProject type
Verdant Pastaria IasiProject type
BooxBoxProject type
Paws on HeartProject type
Print și eticheteProject type
sielu rohoBranding
Pai din StufProject type
Logos & LetteringProject type
WORKLABProject type
ENDORPHINE Artisan CoffeeBranding
CadolexBranding
gaiaBranding
Video și animațieVideo
ARBO biosistemBranding
Atelier de CuloriBranding
Mika Lash StudioBranding
strong&fitFactoryBranding
Abtshof HotelBranding
evofitBranding
KinderweltBranding
what the hatBranding
Părerile clienților
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Tel: +40 754 028 144
Email: hello@probranding.ro