{"id":50,"count":18,"description":"O identitate de brand solid\u0103 merge mult dincolo de estetic\u0103, intr\u00e2nd \u00een zona de strategie \u0219i psihologie:\r\n1. Nucleul Strategic (De ce-ul t\u0103u)\r\n\r\n    Misiunea: Ce faci \u00een fiecare zi?\r\n\r\n    Viziunea: Unde vrei s\u0103 ajungi \u00een viitor?\r\n\r\n    Valorile: Care sunt principiile de la care nu te aba\u021bi (ex: sustenabilitate, inova\u021bie, transparen\u021b\u0103)?\r\n\r\n2. Vocea \u0219i Personalitatea (Cum comunici)\r\n\r\n    Tonul vocii (Tone of Voice): Cum vorbe\u0219te brandul t\u0103u? Este autoritar \u0219i sobru, sau prietenos \u0219i glume\u021b?\r\n\r\n    Personalitatea: Dac\u0103 brandul t\u0103u ar fi o persoan\u0103, cine ar fi? Un profesor \u00een\u021belept, un rebel aventurier sau un asistent de \u00eencredere?\r\n\r\n3. Identitatea Vizual\u0103 (Cum ar\u0103\u021bi)\r\n\r\n    Logoul, culorile, fonturile (partea de care am discutat anterior), care servesc drept suport vizual pentru personalitatea brandului.","link":"https:\/\/probranding.ro\/blog\/tag\/identitate-brand","name":"Identitate de Brand","slug":"identitate-brand","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identitate de Brand Archives &bull; Pro Branding Romania<\/title>\n<meta name=\"description\" content=\"blog rom\u00e2nesc de branding, marketing \u0219i web design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probranding.ro\/blog\/tag\/identitate-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identitate de Brand Archives &bull; Pro Branding Romania\" \/>\n<meta property=\"og:description\" content=\"blog rom\u00e2nesc de branding, marketing \u0219i web design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/probranding.ro\/blog\/tag\/identitate-brand\" \/>\n<meta property=\"og:site_name\" content=\"Pro Branding Romania\" \/>\n<meta property=\"og:image\" content=\"https:\/\/probranding.ro\/blog\/wp-content\/uploads\/2022\/05\/thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/probranding.ro\/blog\/#organization\",\"name\":\"Pro Branding Romania\",\"url\":\"https:\/\/probranding.ro\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/probranding.ro\",\"https:\/\/linkedin.com\/company\/probranding-ro\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/probranding.ro\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/probranding.ro\/blog\/wp-content\/uploads\/2020\/12\/mateiradulescu-logo-02.svg\",\"caption\":\"Pro Branding Romania\"},\"image\":{\"@id\":\"https:\/\/probranding.ro\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/probranding.ro\/blog\/#website\",\"url\":\"https:\/\/probranding.ro\/blog\/\",\"name\":\"Pro Branding Romania\",\"description\":\"blog rom\\u00e2nesc de branding, marketing \\u0219i web design\",\"publisher\":{\"@id\":\"https:\/\/probranding.ro\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/probranding.ro\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/probranding.ro\/blog\/tag\/identitate-brand#webpage\",\"url\":\"https:\/\/probranding.ro\/blog\/tag\/identitate-brand\",\"name\":\"Identitate de Brand Archives &bull; Pro Branding Romania\",\"isPartOf\":{\"@id\":\"https:\/\/probranding.ro\/blog\/#website\"},\"description\":\"blog rom\\u00e2nesc de branding, marketing \\u0219i web design\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/probranding.ro\/blog\/tag\/identitate-brand\"]}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/probranding.ro\/blog\/wp-json\/wp\/v2\/tags\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/probranding.ro\/blog\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/probranding.ro\/blog\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/probranding.ro\/blog\/wp-json\/wp\/v2\/posts?tags=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}