{"id":835,"date":"2020-07-20T20:50:45","date_gmt":"2020-07-20T17:50:45","guid":{"rendered":"http:\/\/probranding.ro\/?p=835"},"modified":"2023-01-02T19:25:44","modified_gmt":"2023-01-02T17:25:44","slug":"glosar-lettering-tipografie","status":"publish","type":"post","link":"https:\/\/probranding.ro\/blog\/glosar-lettering-tipografie","title":{"rendered":"Glosar de lettering \u0219i design de caracter (type design)"},"content":{"rendered":"

Aici vom prezenta \u0219i explica o mare parte din cuvintele asociate cu designul de caracter (type design) \u0219i lettering.<\/p>\n

typeface<\/strong> = o familie de caractere cu elemente comune \u0219i care, dispuse \u00eentr-un context, sunt \u00een armonie una cu cealalt\u0103 \u0219i prezint\u0103 acela\u0219i stil; un typeface<\/strong><\/em> poate include mai multe greut\u0103\u021bi \u0219i stiluri (bold, italic, condensat, oblic, extins etc.) ce se vor numi font<\/strong>uri. exemplu - Times New Roman.\"\"<\/p>\n

font<\/strong> = set de caractere apar\u021bin\u00e2nd aceleia\u0219i familii \u0219i care are o greutate sau stil comune (Times New Roman Semibold It<\/strong>alic<\/strong>)<\/p>\n

substrat<\/strong> = suprafa\u021ba pe care este prezentat (h\u00e2rtie, carton, perete, canvas etc.)<\/p>\n

contur<\/strong> = form\u0103 exterioar\u0103 a literei ce delimiteaz\u0103 marginile, incluz\u00e2nd toate elementele unei litere, care reu\u0219e\u0219te s\u0103 descrie precis aparen\u021ba unei litere.<\/p>\n

tipografie<\/strong> = locul \u0219i\/sau activitatea unde se \u00eentreprinde produc\u021bia fizic\u0103 de produse tipografice
\n= arta \u0219i tehnica tip\u0103ritului<\/a>, a formei \u0219i aranj\u0103rii literelor<\/a> pe un document scris (Wikipedia)<\/p>\n

\"\"<\/p>\n

stroke<\/strong> = l\u0103\u021bimea verticalei unei litere; denumit\u0103 astfel pentru c\u0103 istoric \u00een multe stiluri de litere, precum \u0219i \u00een caligrafie, verticala este elementul definitoriu \u0219i cel mai gros al unei litere. \u00cen majoritatea stilurilor, stroke-ul stabile\u0219te 'ritmul'. \u00cen general, stroke-ul are aceea\u0219i grosime la toate literele. Se deosebe\u0219te de fine line <\/strong>prin grosime, liniile fine fiind mai sub\u021biri.<\/p>\n

type design <\/strong>= arta, procesul \u0219i discipina de a desena seturi de caractere. Implic\u0103 desenarea manual\u0103 a fiec\u0103rei litere \u00eentr-un stil consistent \u0219i recognoscibil \u00eentre caracterele din acela\u0219i set. Un set de caractere poate avea mai multe fonturi, deosebite \u00eentre ele prin greutate (grosimea liniilor literelor), stil (normal\/italic\/oblic etc.), l\u0103\u021bime (normal\/extins\/lat\/ultra-lat etc.), \u00een\u0103l\u021bime (condensat, \u00eenalt, ultra-condensat etc.) sau alte caracteristici.<\/p>\n

\"Glossary<\/p>\n","protected":false},"excerpt":{"rendered":"

Aici vom prezenta \u0219i explica o mare parte din cuvintele asociate cu designul de caracter (type design) \u0219i lettering. typeface = o familie de caractere cu elemente comune \u0219i care, dispuse \u00eentr-un context, sunt \u00een armonie una cu cealalt\u0103 \u0219i prezint\u0103 acela\u0219i stil; un typeface poate include mai multe greut\u0103\u021bi \u0219i stiluri (bold, italic, condensat, […]<\/p>\n","protected":false},"author":1,"featured_media":1711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGlosar de lettering \u0219i design de caracter (type design) • Pro Branding Romania<\/title>\n<meta name=\"description\" content=\"\u00cenva\u021b\u0103 o parte din termenii folosi\u021bi \u00een lettering \u0219i design de liter\u0103 (design 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