{"id":1696,"date":"2023-01-02T15:46:44","date_gmt":"2023-01-02T13:46:44","guid":{"rendered":"https:\/\/probranding.ro\/?p=1696"},"modified":"2023-01-02T15:46:46","modified_gmt":"2023-01-02T13:46:46","slug":"reguli-de-baza-principii-logo-design","status":"publish","type":"post","link":"https:\/\/probranding.ro\/blog\/reguli-de-baza-principii-logo-design","title":{"rendered":"Logo design: reguli de baz\u0103 \u0219i principii"},"content":{"rendered":"\n<p>Cum creezi un logo reu\u0219it? De\u0219i sigla nu este un factor decident pentru succesul unei afaceri, e important\u0103 pentru c\u0103 este cel mai repetat punct de contact cu audien\u021ba. Este semn\u0103tura unui brand. \u00cen cazul unui client nou, numele brandului \u0219i comunicarea vizual\u0103 poate fi decisiv\u0103 \u00eentre tine \u0219i competi\u021bie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regulile-unui-design-de-logo-reu-it\">Regulile unui design de logo reu\u0219it<\/h2>\n\n\n\n<p><strong>Func\u021bionalitate<\/strong><\/p>\n\n\n\n<p>Orice logo trebuie s\u0103 fie \u00eent\u00e2i func\u021bional \u00eenainte de a fi atractiv; adic\u0103 trebuie s\u0103 fie u\u0219or de citit (lizibil) \u0219i s\u0103 transmit\u0103 subtil, sau evident, mesajul brandului t\u0103u. Un logo care e greu de citit poate \u00eendep\u0103rta posibili clien\u021bi. O parte din lizibilitate este constituit\u0103 \u0219i din contrastul cromatic: un logo alc\u0103tuit din culori foarte apropiate ca luminozitate va fi aproape imposibil de citit, spre exemplu, un logo gri \u00eenchis pe fundal negru, sau galben pe turcoaz. De aceea, \u00eentotdeauna un logo se deseneaz\u0103 monocromatic, iar culoarea se adaug\u0103 la final.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"145\" src=\"https:\/\/probranding.ro\/wp-content\/uploads\/image-5-300x145.png\" alt=\"\" class=\"wp-image-1697\" srcset=\"https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-5-300x145.png 300w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-5-768x371.png 768w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-5.png 816w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">alegere cromatic\u0103 gre\u0219it\u0103 (contrast)<\/figcaption><\/figure>\n\n\n\n<p>Mai mult dec\u00e2t func\u021bional tehnic, un logo trebuie s\u0103 fie <strong>relevant audien\u021bei<\/strong> c\u0103reia se adreseaz\u0103. Aici putem da c\u00e2teva exemple la \u00eendem\u00e2n\u0103 \u2014 pentru o gr\u0103dini\u021b\u0103 ar fi indicat un logo cu mai mult de 2 culori, cu un aer juc\u0103u\u0219, poate cu ni\u0219te caractere cu col\u021buri rotunjite (precum <a href=\"https:\/\/fonts.google.com\/specimen\/Rubik\" target=\"_blank\" rel=\"noreferrer noopener\">Rubik<\/a>). Pentru un cabinet de avocatur\u0103 ar fi indicat\u0103 o palet\u0103 de culori mai simpl\u0103, mai sobr\u0103 (precum albastru marin \u0219i alb) \u0219i un font elegant, serifat (precum <a href=\"https:\/\/fonts.adobe.com\/fonts\/trajan\" target=\"_blank\" rel=\"noreferrer noopener\">Trajan<\/a>), care adaug\u0103 o not\u0103 de seriozitate \u0219i chiar d\u0103 un aer academic, formal. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"Art is like masturbation. It is selfish and introverted and done for you and you alone. Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.\"<br>\u2014 Colin Wright<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>Versatilitate \/ adaptabilitate \/ scalabilitate<\/strong><\/p>\n\n\n\n<p>C\u00e2nd concepi un logo, g\u00e2nde\u0219te-te la toate materialele, digitale sau fizice, pe care ar putea ap\u0103rea vreodat\u0103. De la header-ul website-ului la landing page, c\u0103r\u021bi de vizit\u0103 sau pix, map\u0103 sau pe o ma\u0219in\u0103 de firm\u0103, el trebuie s\u0103 fie u\u0219or de citit \u0219i recognoscibil oriunde. Tocmai pentru asta, o practic\u0103 comun\u0103 este s\u0103 ai o versiune full a logo-ului, sau cea mai complex\u0103, care poate include iconi\u021b\u0103 sau simbol precum \u0219i text (logotip), iar pentru alte aplica\u021bii sau materiale s\u0103 \u00eel simplifici. De asemenea, asigur\u0103-te c\u0103 logo-ul t\u0103u poate fi citit u\u0219or la dimensiuni mari \u0219i foarte mici.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/probranding.ro\/wp-content\/uploads\/image-6.png\" alt=\"\" class=\"wp-image-1698\" srcset=\"https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-6.png 1920w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-6-300x188.png 300w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-6-768x480.png 768w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/image-6-1536x960.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">exemple de logo-uri \u0219i versiuni simplificate (via ZenBusiness.com)<\/figcaption><\/figure>\n\n\n\n<p><strong>Simplu, memorabil, atemporal<\/strong><\/p>\n\n\n\n<p>Un design de logo reu\u0219it ar trebui s\u0103 fie c\u00e2t mai simplu posibil, dar f\u0103r\u0103 s\u0103 \u00ee\u0219i piard\u0103 din caracter. Asta \u00eenseamn\u0103 s\u0103 exprimi conceptul \u00een c\u00e2t mai pu\u021bine indicii vizuale. Ideal ar fi ca logo-ul t\u0103u s\u0103 aib\u0103 un singur 'gimmick' (<em>\u0219mecherie<\/em>). De\u0219i urm\u0103re\u0219ti s\u0103 \u00eel faci simplu, \u00eencearc\u0103 s\u0103 fie memorabil, \u00een sensul \u00een care s\u0103 nu se piard\u0103 \u00een marea de logo-uri; s\u0103 aib\u0103 ceva al lui. Multe branduri \u00een ziua de azi au ajuns s\u0103 aib\u0103 logo-uri extrem de simple, f\u0103r\u0103 caracter sau elemente unice, datorit\u0103 trendului de digitalizare, unde designul este g\u00e2ndit \u00een primul r\u00e2nd pentru ecrane. \u00cencearc\u0103 s\u0103 nu urm\u0103re\u0219ti trenduri \u00een design, pentru c\u0103 trendurile trec, dar afacerea ta e posibil s\u0103 treac\u0103 testul timpului \u0219i s\u0103 existe \u0219i peste 30 ani. Ultimul lucru pe care vrei s\u0103 \u00eel faci este s\u0103 schimbi prea des logo-ul sau identitatea. Clien\u021bii se obi\u0219nuiesc cu o anumit\u0103 identitate de brand, iar schimbarea \u00eei poate speria \u0219i de-fideliza. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"786\" src=\"https:\/\/probranding.ro\/wp-content\/uploads\/simplificare-logourilor.webp\" alt=\"\" class=\"wp-image-1700\" srcset=\"https:\/\/probranding.ro\/blog\/wp-content\/uploads\/simplificare-logourilor.webp 1400w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/simplificare-logourilor-300x168.webp 300w, https:\/\/probranding.ro\/blog\/wp-content\/uploads\/simplificare-logourilor-768x431.webp 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">simplificarea logo-urilor p\u0103str\u00e2nd conceptul de baz\u0103<\/figcaption><\/figure>\n\n\n\n<p>Informa\u021biile de mai sus ar trebui s\u0103 fie de ajuns pentru a-\u021bi face o idee despre cum arat\u0103 un logo 'corect'. Ba mai mult, dac\u0103 e\u0219ti un antreprenor la \u00eenceput de drum \u0219i chiar nu ai buget pentru branding, po\u021bi \u00eencepe cu un logo f\u0103cut de tine. Totu\u0219i, noi recomand\u0103m s\u0103 apelezi la <a href=\"https:\/\/probranding.ro\/contact\">profesioni\u0219ti<\/a> pentru a economisi timp \u0219i a avea o imagine c\u00e2t mai coerent\u0103 \u00een timp pentru afacerea ta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cum creezi un logo reu\u0219it? De\u0219i sigla nu este un factor decident pentru succesul unei afaceri, e important\u0103 pentru c\u0103 este cel mai repetat punct de contact cu audien\u021ba. Este semn\u0103tura unui brand. \u00cen cazul unui client nou, numele brandului \u0219i comunicarea vizual\u0103 poate fi decisiv\u0103 \u00eentre tine \u0219i competi\u021bie. Regulile unui design de logo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo design: reguli de baz\u0103 \u0219i principii &bull; Pro Branding Romania<\/title>\n<meta name=\"description\" content=\"Cum creezi un logo reu\u0219it? 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